How 12 Million People in 12 Countries Discussed How Entertainment Can Save Nigeria's Economy

Share Tweet Forward How 12 Million People in 12 Countries Discussed How Entertainment Can Save Nigeria's Economy for 12 hours   On April 20, 2016, Nigerians came together for the fourth edition of the Nigerian Entertainment Conference (NECLive 4) to discuss how entertainment can rebuild Nigeria's wavering economy. #NECLive4 featured an interesting line-up of professionals not only from the entertainment industry but from all works of life to serve as panelists and moderators who gave insights from the business and creative sides of the entertainment world and how the industry can revamp the economy of Africa's most populous country. The 4th edition of the Nigerian Entertainment Conference, which held at Victoria Island, Lagos was expected to attract about 2,500 Nigerians from different parts of the country. Between April 19 and April 22, 2016, #NEClive4 drew in over 12,000,000 people online. Themed Entertainment As Last Hope For Africa's Largest Economy, the recently concluded #NEClive4 event attracted 2,749 people on site on April 20. Some of the panelists and moderators that graced the event include CEO 141 Worldwide, Olubunmi Oke, Founder Spot Studio, Sebastian Paszek, Nigerian conceptual designer, Kayode Olowu, Director, Public Affairs, Nigerian Communications Commission, Tony Ojobo, Tiwa Savage, TY Bello, Gbemi Olateru-Olagbegi, Kaffy Shafau Ameh, amongst others. Ayeni Adekunle, founder of the Nigerian Entertainment Conference delivered a welcome address Entertainment as Last Hope for Africa's Largest Economy. D'Banj, Banky W and Funke Akindele who were speakers at the event gave intellectual presentations titled Content as the New Crude, the Power of Music & Comedy, and the Economy of Talents respectively. CEO Braincraft, Olatunde Falase provided an in-depth analysis of Emerging Global Business & Disruptive Models while Managing Director of MultiChoice Nigeria, John Ugbe discussed Case Studies of Intervention Strategies. In 48 hours, #NEClive4, which was a top trending topic on Twitter, gathered over 62 million impressions on Twitter and Instagram from 1,000 users across Nigeria.  Some of the brands, platforms and individuals who contributed to the #NEClive4 conversation include MTN, The Guardian, Bella Naija, The Cable, This Day, Funke Bucknor-Obruthe, Wofai Ifada amongst others. Nigeria wasn't the only country interested in NECLive 4. 11 other countries including Ghana, Egypt, Zimbabwe, Canada, Britain, Iran, Italy, Sweden, Netherlands, Poland, and U.S.A joined the conference via television and livestream on social media. The infographic below summarizes NECLive 4 in numbers. Download the full report “As the entertainment business the world over continues to see rapid, shocking changes, with the future of the industry increasingly relying on information technology and new ideas, Nigerian Entertainment Today is bringing practitioners in Nigeria together, to put our house in order, while taking concrete steps to study global trends, understand them, master them, and put them to use – for the benefit of practitioners, consumers, corporates and society” – Ayeni Adekunle Founder, Nigerian Entertainment Conference. Hope to see you at the next edition of NECLive!